The Founding of VOIR by the Seow Family
Established by the Seow family, the VOIR brand was built on a foundation of timeless elegance and a sophisticated vision for modern fashion.
A New Chapter: Kumpulan VOIR Sdn Bhd
Led by the Group’s Executive Chairman and his mother, the Seow family officially incorporated Kumpulan VOIR Sdn Bhd to spearhead the brand's nationwide expansion and business growth.
Post-1988
Years of Growth and Innovation
The Evolution of VOIR
Transitioning from foundational ladies' essentials to a comprehensive lifestyle brand, VOIR expanded its horizons to include a diverse array of fashion categories:
- Fashion Apparel
- Casual & Career Wear
- Bags, Accessories & Innerwear
A Diverse House of Brands
VOIR Group has grown through organic innovation and strategic acquisitions, curating a diverse house of brands to cater to every lifestyle:
- VOIR: Timeless elegance and sophisticated fashion for the modern woman.
- SODA: High-energy, trend-driven apparel with a bold street-style edge.
- Daisy: Modest silhouettes designed with a touch of contemporary grace.
- South China Sea: Effortless leisure and resort-inspired collections.
Strategic Market Expansion
By introducing dedicated lines for men and children, we have evolved into a comprehensive fashion destination with versatile collections curated for every life stage and milestone.
Inspiring Confidence in Every Design
VOIR Group continues to lead the way by making affordable and quality fashion accessible to all. Whether it’s everyday essentials, career-ready looks, or modest styles, our collections are designed to fit your life perfectly, ensuring every moment is met with confidence and grace.
